In comparison to the US population
(adults 18+)
Higher than average interest in sports
Higher than average rate of college or university education (indexes 115)
Income $70K to $100K (indexes 136)
90% of visitors are wagering (Nielsen 2011)
Visit bars and night clubs to watch specialty sporting events (indexes 336)
ABC (indexes 127) Fox and ESPN (indexes 118)
American Express credit card
(indexes 134)
Restaurants of choice are Jack in the Box (indexes 205) and Burger King (indexes 133)
Drinks of choice are Coke and Diet Coke
(indexes 112)
Percent of active fans who would try a company based on sponsorship (18+)
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In comparison to the US population
(adults 18+)
Higher than average alcohol drinkers
Higher than average cable TV subscribers
Higher than average Internet users
Higher than average number use a PC to access sports information (indexes 131)
Higher than average cell phone users
Our viewers' attitudes towards advertisers and sponsors
56.7% agree: ONTrack is a leader in its industry
52.3% agree: ONTrack makes them feel good about the company.
36.6% agree: ONTrack makes them feel they want to buy advertisers’ products.
Lifestyle activities of "active" fans indexed to the U.S. population (18+)
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